22.07.16
Doing some more research into the idea, we found that there was some existing competition trying to address the same problem.
'KeepCup' is an Australian company started by a brother and sister team who owned a cafe in Melbourne. They design a huge variety of reusable coffee cups that range in price from $12-$44 and KeepCups are now available in 32 different countries around the globe.
In creating our product we plan to identify the market potential that KeepCup has missed and focus our design on speed and convenience. We have determined that the cup will be collapsable, include a barcode for loyalty rewards, made from resilient, lightweight materials and potentially tied to specific cafeterias or suppliers in Wellington.
Website link: KeepCup
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